Family Advocacy Center of Northern Minnesota

Overdue for an overhaul.

Family Advocacy Center of Northern Minnesota protects children and women who are the victims of sexual and physical abuse, advocating for them through the often chaotic world of reporting abuse and navigating the legal system. So we were thrilled when their lead team oreached out to us for a new brand and website. Their old site was dated and lacked a meaningful UX, and they wanted to maximize their new site to (1) reach more people in need, and (2) drive more donations, specifically monthly supporters.

Empowering every member of the community.

Every word of this site was written to empower the reader: the woman summoning the bravery to stand up to an abusive partner, the grandmother who witnessed abuse, and the community member who wanted to fuel this work. Knowledge is power, so we equipped the reader by explaining what to expect through the entire process of abuse treatment and prevention. All the while, we kept the tone warm and comforting, to replicate the compassion and grounded presence of the center’s nurses and family advocates.