01.
Brand Strategy
A foundation of verbal brand strategy that may include audience analysis, avatar creation, brand storytelling, voice and language guides, customer problems and solutions, and core messaging.
02.
Web Copy
Every single word on your website-- from the headline to the buttons to the pop-up-- written just for you and your audience.
03.
Email Marketing
Email campaigns and newsletters, with subject lines that make them stop and read.
04.
Company, Product, Service, and Course Names
Strategic names to make your offers fly off the (virtual) shelves.
05.
Ad copy
Work that ad budget with words that turn newbies into happy customers.
06.
Product Listings and Service Descriptions
All the details they need to say “me want!”
07.
Taglines
On-brand and irresistable.
08.
Copy editing*
Anything from grammar checks to complete overhauls on all of the above (*for returning clients only)
Questions?
+ Do you make logos?
Although I have years of experience creating logos, this isn’t something I focus on anymore.
+ Do you still do illustration?
For select clients, yes.
+ I’m an agency. Can I hire you?
Yes. This work is highly collaborative, and I love working with agencies.
+ Can you just edit my copy?
I recommend copy editing for returning clients only, because it delivers better results.
+ Can you write in any voice?
My style is clever and conversational. That said, I tailor your brand voice to you and your reader. Things I don’t do: woo-woo, verbose, clichés.