Hi! I’m Kristen.

I’m the Founder of Rinnova Creative and I’m a devout believer in writing how you talk. I ask a lot of questions.

I believe in simplifying things. I take all the confusion out of buzzwords like “content” and “conversion”. What are we doing here? Making our livings solving problems for other people. I help businesses do that.

Creative meets analytical.

I took an untraditional route to brand strategy and copywriting, which gives me an unexpected edge. I earned my Bachelor’s Degree in Psychology because I loved learning about what makes humans, well, human. I took a hard left turn and earned my Master’s Degree in Applied Mathematics because I love a good problem to solve. (Talk to me for an hour and you will hear me fawn over the scientific method.) All the while, I honed my creative skills in illustration, brand design, and content writing.

After earning my Master’s Degree, I worked toward my PhD in Applied Mathematics at NC State University. But I realized that I loved writing about my research more than conducting my research. I was doing freelance brand strategy, design, and copy on the side, but I couldn’t stay straddled any longer. So I quit (gasp!), and I launched this business.

Industries served

Since then, I’ve developed brand strategy, copy, and illustration for over 100 companies. Here are some of the types of clients I’ve worked with:

  • Fintech

  • Market Research

  • AI

  • Health & Wellness

  • Corporate Leadership & Consulting

  • Apparel

  • Food and Beverage

  • Beauty & Skincare

  • Engineering

  • Non-Profits

areas of expertise

Brand strategy + copy is a big umbrella. Here’s where I focus my energy:

  • Brand platforms

  • Messaging guidelines

  • Web + app copy

  • Video + animation screenwriting

  • Email Marketing

  • Print + retail

 

 “Kristen really listened. She took the time to get to know my business, brand and voice.”

— Christine, Bella Luna Families

 

 what to expect

Un-boring

You don’t really care how I take my coffee, do you? Clichés are like Ambien for your reader. I skip the blah blah blahs and cut to what catches your customers’ eyes.

Smart

“Smart” doesn’t mean fancy words and overcomplicated messages. It means strategic, no-nonsense writing that does the power-lifting for you.

Human 

You cry during the movie My Girl, and so does your customer. I help you ditch the BS and connect with the person in front of you. 

 

Wanna work together?