Sleep Wise Consulting

Sleep Wise brought us a mega UX challenge.

Sleep Wise came to us as the country’s number one sleep consultancy firm. But their audience didn’t know that they had expanded into way more than kids sleep. They tasked us with this challenge: guide the user through their new offers: children’s behavior, adult sleep, and workplace benefits.

When in doubt, make it simpler.

One question: “What do you need help with?” Two options: my kids or myself (paraphrasing here). Then, we parsed the site into two parallel brands: Kids and Adults. We maintained one consistent brand identity with subtle differences in color, language and imagery to appeal to each unique audience. We kept it easy to navigate back and forth for the user who might need help with both.