Solidea Capital

“We don’t want it to feel salesy.”

The Founders of Solidea Capital made this clear to us from our first kickoff call. In an industry that relies heavily on relationships and referrals, they wanted a site that showcased their portfolio and didn’t give a “sleezy sales” vibe. Still, we knew the user needed more than nice pictures and words: they needed a call to action.

Give the reader a path forward.

We focused our content onto two topics: the team and the process. The site evolved into an educational and friendly conversation with their team. This is the goal in every project for a service business: make them feel like they’re in the room with you. With consistent CTAs and a clear 1-2-3 step process, we made easy for growing companies to take the next step with Solidea Capital.