The Alexander Fruit Company

The juiciest apples. The creamiest avocados. The orange-est oranges.

The Alexander Fruit Company (TAFC) is obsessed with delivering produce that you can’t find in the grocery aisles. This family-owned business delivers custom produce boxes to NC homes. When the produce pro and TAFC co-founder Ned realized he needed a fresh website with an updated user flow and checkout, we offered to help.

BIGGER AIN’T ALWAYS BETTER

Small businesses with big promises

Before the days of Instacart and Thrive, HelloFresh and, what’s that other one? Doesn’t matter. You get the point. Before everyone had their food delivered to their doors while they Netflixed and nacho’ed, Ned was slinging veggies to Raleigh residents. He knew how to pick them, he had the best farmer’s market connections, and he dropped them off for you. But by 2020, he had big competitors, and he needed a clear message to explain why they should choose TAFC. We narrowed in on the premium quality that you just can’t get when other people pick out your tomatoes. We called it the “Ned Test”.

SIMPLE ALWAYS WINS

We took out the guesswork to make it easy to say “here’s my money.”

No 8-step processes or “fill out this boring form and we’ll get back to you in 2 days.” We upgraded their user flow by making the membership process supes simple. With simple 1-2-3 step instructions, 4 easy packages to pick from, and no-nonsense FAQs, we answered all the reader’s questions before they could ask them. How do you like them apples?