Poker Power

Convincing women+ to take a seat at the (poker) table

Poker Power emerged from the vision of self-made billionaire Jenny Just, who realized that poker skills translated directly to work and life skills. Our challenge? Convincing women and non-binary folks to try a game traditionally played by men.

Life skills first, poker skills second

Leading with poker lingo would only turn off our target audience. Instead, we led with the life skills that ambitious women+ want and need, like discipline, reading people, and risk assessment. Without getting into the details of the game, we established the link between poker chops and real life success.

Making the app fun and easy to use

Poker Power’s most potent funnel is their app, so we carefully crafted an app experience to support both new and experienced players. Tokens for days of play, empowering lessons, and discussion prompts elevated Poker Power’s app and continues to drive downloads and sales.