Folklore Las Niñas

At first glance, Folklore Las Niñas creates timeless, hand-woven clothes for babies, girls and moms, as well as dreamy room decor

But one conversation with founder Gisa reveals that their story is rooted in Central American history, culture, and community. From the footloom to the seamstress to your front door, each frock is handmade and steeped in Guatemalan tradition, making it stand out from other girlswear brands. Plus, they give back with every purchase.

We told this story with clever site architecture, a warm voice, and the illustrations and design of incredible artists. This brand isn’t like any other, and neither is their online shop.